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Innovation Strategy of DPMB Tram Vehicles
Šiler, Martin ; Chaloupecký, Tomáš (referee) ; Bartes, František (advisor)
The diploma thesis proposes new innovation strategy for The Brno Public Transport Authority (DPMB) tram vehicles. The thesis reviews different approaches to transport innovation strategy. Analyse current strategy in Transport Authority and finally is proposed original innovation strategy of DPMB tram vehicles. The proposal aims to serve as strategical document for the management and stakeholders in tramway fleet renewal.
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The concept of developing the innovative potential of the company.
Tolkner, Michal ; (Hons), Ivana Neubauerová, BA (referee) ; Bartes, František (advisor)
The thesis deals with designing a concept for developing the innovation potential of a telecommunications company. The theoretical part presents factors influencing innovation potential, as well as approaches to evaluating and measuring related variables. In the analytical part, the company is introduced, and the current situation is described by combining several approaches. Based on the results of the analytical part, proposals for solutions are developed. The resulting concept for developing the innovation potential of the company will serve as a guide for further work with innovation within the company.
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Innovation Strategy of DPMB Tram Vehicles
Šiler, Martin ; Chaloupecký, Tomáš (referee) ; Bartes, František (advisor)
The diploma thesis proposes new innovation strategy for The Brno Public Transport Authority (DPMB) tram vehicles. The thesis reviews different approaches to transport innovation strategy. Analyse current strategy in Transport Authority and finally is proposed original innovation strategy of DPMB tram vehicles. The proposal aims to serve as strategical document for the management and stakeholders in tramway fleet renewal.
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Implementation of the innovation project in a business company
Vaňkát, Erik ; Mejdrech, Vlastimil (advisor) ; Jiřinová, Kateřina (referee)
The thesis focuses on an analysis of the specific innovation project and the follow-up evaluation of the innovation process in a medium-sized company. It follows by an analysis of resources which results into the proposing of the specific further development of innovation strategies. The theoretical part is aimed at an analysis of the scientific literature, which is mainly focused on the theory of innovations, innovations strategies and innovation processes. The practical part is aimed at detailed description of the specific innovation project, as well as its criticism and the possibility of extending the project to other areas.
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The Influence of Innovation on Business Development
Volková, Dana ; Stejskalová, Irena (advisor) ; Tužová, Julie (referee)
The subject of this "The Influence of Innovation on Business Development" dissertation is to analyze the characteristics of innovation as a source of opportunities for the company's development. The theoretical part defines the basic concepts, types of innovations and innovative methods, strategies, funding sources, and analysis of the internal and external environment. In the practical part these new findings are used as a tool for understanding the innovation process in a specific company. This is followed by a suggested changes and recommendations for this company.
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Marketing Innovation
Petrová, Eva ; Klosová, Anna (advisor) ; Sato, Alexej (referee) ; Kislingerová, Eva (referee) ; Přikrylová, Jana (referee)
The gross domestic product (GDP), as a basic measure of a country's domestic economic output is a product of the size of the labour force and its efficiency. Its result is a combination of two immediate factors: utilization of labour and productivity of labour. Productivity is the most relevant in the long run and the key to sustainable economic growth, while innovation is the central factor of productivity growth. Assessing the innovative performance of a country, as well as explaining it, goes a long way in understanding the dynamics of its productivity, hence its prospects for long term economic growth. The aim of this dissertation thesis is to confirm the importance of innovations' influence on the GDP growth in the chosen developed countries. Another aim of this thesis is to point at innovation as a source of competitive advantages for companies that allows further market share gains and thus revenue and margin increase as well as other strategic advantages. The main aim of this thesis is to provide a complete picture of a successful innovation launch in the market and its management during its life cycle, while considering various influences impacting the success of innovation strategies. The focus will be mainly on high-tech product innovations.
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